Superdry X Idris Elba. Great Project to work on. The most in depth social campaign I was able to activate whilst at Superdry. We slowly built our coverage for Idris, leading up to the launch party at the Regent Street flagship store. The night before the event we 'shutdown' all of our activity on social media with holding imagery. Then went big on the day of the event. Live at the event I was designing posts, to go out immediately, getting live video and snapchats and engaging online with Twitter and Facebook followers. The whole event was a huge success. Great after party!